Microsites allow advertisers to educate users about their brand/adfunded solution in an entertaining, engaging and often highly visual way. The adRich team work closely with the client to meet their campaign objectives.
We have created bespoke online sponsorships and microsites solutions for some of the biggest clients within the media and publishing industries. These are unqiue client sponsored/branded projects and are always tailored to client and brief objectives.
Links to just a few of our recent projects, many of which demonstrate our versatilty
and capabilities can be seen here...
All our microsites contain client commissioned editorial content with original design concepts. Microsites are accessed via co-branded traffic drivers built to drive traffic from all over our client networks. We are routinely asked to work on cross-media briefs, involving other elements of our client Media portfolios.
Projects tend to range from a one page advetorial, to an extensive microsite, and can incorporate the following:
Sponsored microsites offer the perfect solution for clients who need a creative solution without compromising on results.
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Client: Royal Institute of Chartered Surveyors (RICS)
Agency: The Vanilla Pod
Objectives: RICS valuers are the world's most highly respected providers of valuation services. At the heart of this is the RICS Valuation Standards - the Red Book. The purpose was to promote RICS Valuation Standards.
Delivered: A RICS brand integrated microsite promoting Valuation Standards with capability to allow RICS Members to download 'The Red Book', as well as an integrated data capture facility.
Results: The success of the Public Sector Management Project (see below) prompted The Red Book project. As before the success of the project (in downloads and print cost saving) justified the initial outlay.
Objectives: To increase awareness of the Intel brand, and to enhance readers' understanding of the multiple benefits of the C2D processor and the positive impact it will have on their lives.
Delivered: A multi-dimensional, cross-media platform incorporating a range of editorially and commercially led functions - all retaining the brand's key 'Work, Rest & Play' ideal - including celebrity interviews, feature articles, two 5-minute vodcasts, a range of themed competitions and a buyers guide (as well as links to the print content).
Results: The campaign achieved a strong cross-feature engagement with The Independent's users; Stage 1 delivered 7,388 visitors, which increased to 9,144 for stage 2, while the competition prompted more than 15,000 entries. A significant number (more than 3,300) subsequently opted to receive further correspondence from Intel.
Objectives: To achieve a standout campaign - and create a bond with The Independent's readers - in launching the new Mercedes C-Class by aligning the product with a concept of 'serene agility'.
Delivered: A four-month multimedia platform incorporating a unique website with various interactive features (and methods of data capture), including a game & competition element, vodcast and test drive request opportunity (plus association with offline content), and retaining unique C-Class branding throughout.
Results: The campaign delivered more than 14 million impressions, with exceptionally strong user interactivity through features such as vodcast downloads and a bespoke Poise game, as well as delivering a high user transfer to direct brand interaction.
Other: The campaign received the following accreditation: Mediaweek Sales pitch Medium - Bronze
Objectives: To deliver a multimedia solution with the look and feel of The Independent whilst promoting an association with the Saab 'Question Everything' brand.
Delivered: A seven-month campaign that reflected and built on the print content, and which appealed to The Independent's users in utilising a familiar navigation and content style. The site offered a range of exclusively online features, showcase videos, expanding on print features as well as a forum debating some of the issues mentioned within the site.
Results: The campaign achieved a strong cross-feature engagement with The Independent's users; Stage 1 delivered 19,273 Page impressions, which increased to 20,481 in stage 2, and 15,091 for stage 3. The overall statistics were well above industry average across the board.
Client: Procter & Gamble
Agency: 360 Communication
Objectives: The objective of the campaign was to promote the launch of the new Duracell Rechargeable range.
Delivered: An interactive microsite that featured a fully automated photographic competition (with a 50mb upload limit) and a range of exclusively online features including vodcasts and online exclusive content.
Results: The client was delighted with the campaign response. The competition recieved close to 700 uploads (one entry per person) within a 2 week period. The winning entries were printed and displayed on the Getty Imge Museum.
Client: The Guardian
Project: Hirst/Hours Competition
Objectives: To celebrate the release of The Hours' new album, Damien Hirst gave away the original artwork created especially for the album sleeve - valued at £125,000 plus 19 signed litho screenprints.
Delivered: One of the most complex systems ever built by adRich. It required a bespoke data registration and competition entry system which was built on a mini CMS/database.
Results: Site received over 2 millions hits in a 3 weeks and over 10,000 registrants. This proved to be one of the most popular comeptition the Guardian have ever done, and they were extremely happy with not only our professionalism but also our wilingness to work beyond conventional working hours to acheive stirck timings.
Project: FuturePlus Portfolio Website
Objectives: To showcase FuturePlus' services which incude magazines, websites, email newsletters, video and more.
Delivered: A unique way to showcase FuturePlus' services, using papervision and flash. The site was built not only to be visually appealing but also to be functionaly and easily updateable.
Objectives: To promote the Nissan Qashqai as the vehicle for the Urban jungle.
Delivered: As part of a larger urban freeflow campaign the urbanproof microsite focused on the relationship between the Qashqai and the Urban jungle with reviews, videos, free flow and information about the Qashqai.
Project: NHS - Stub It Out
Objectives: To help promote and increase awareness of the NHS Stub It Out Campaign
Delivered: A microsite which was part of a larger cross-media platform campaign incorporating a range of editorial led functions - including tips to help stop smoking, feature articles, five 3-5-minute vodcasts, a diary following 4 teams in their quest to stop smoking (as well as links to the print content).